Meet your customers – and their needs

Let us help you place your customer at the center of your communication activities. With an outside-in perspective, we combine the problem space with the solution space, telling contextual stories with topics instead of just offering products.

Tell a convincing story

Telling the customer a stimulating story makes your message relevant in this overcrowded information landscape. Making the audience the focus of attention, while involving all stakeholders on the same level.

Pantone® Color of The Year

Each December, Pantone announces its Color of the Year. We centered on the customer and created a story that inspires designers to realize their own color interpretations. Naturally using BASF Colors & Effects pigments.

Tie loose ends together

Steering a multi-channel campaign involves communicating with many different stakeholders on an equal basis. Firstly, it’s about close co-operation with our clients. But it’s also about focusing on the audience to make the communication work.

Siemens Mobility

Social media campaigns for a company division require strong collaboration between the various players involved. Managing different touchpoints, many people with varied objectives, changing demands.

Also of interest?

Call Sonja

Sonja Philipp
Head of Communication Consulting

+49 (0)30 530 11 63 18