Tell a convincing story
Telling the customer a stimulating story makes your message relevant in this overcrowded information landscape. Making the audience the focus of attention, while involving all stakeholders on the same level.
Pantone® Color of The Year
Each December, Pantone announces its Color of the Year. We centered on the customer and created a story that inspires designers to realize their own color interpretations. Naturally using BASF Colors & Effects pigments.